Abstract (Translated):
We analyze the role played by the e-business in retail travel agencies in Merida, Yucatan, and its components and impact, focusing on competitive sale of tourist products made by these agencies. Virtual agencies in Mexico still need a real link with their customers and this is only achieved through traditional travel agents. That in the case of retail travel agencies in Merida, e-Business is fulfilling the function of serving as a means of connectivity between users and servers of tourist products, but not with the functions of: connecting the value chain among these businesses, their suppliers, partners and customers, to reduce their costs, nor to penetrate market segments or niches profitable for them. That these agencies in a number of cases, do not have the necessary resources in e-business or have failed to apply them to gain a competitive advantage over their competitors. And, since the chances of these companies are limited by the current strength of resources and capabilities (median availability of a website, little or no staff training, lack of skills and knowledge of staff, among others), it is not possible to implement them a competitive strategy.
