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jbm - Journal of Business Market Management, Freie Universität Berlin
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Year of Publication
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2012
A model of manufacturer-driven governing mechanisms and distributor performance
Sachdev, Harash J.
;
Merz, Russell G.
2014
Advancing industrial marketing theory: The need for improved research
LaPlaca, Peter
2016
The scentscape: An integrative framework describing scents in servicescapes
Girard, Marc
;
Girard, Anna
;
Suppin, Anna-Caroline
;
Bartsch, Silke
2012
S-D Logic and CSR: the management of social capital for the value creation in SMEs
De Chiara, Alessandra
2013
Customer's potential value: The role of learning
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
2015
The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu
2013
An integrated approach to customer value: A comprehensive-practical approach
Klanac, Nataša Golik
2014
Does publish or perish lead to stylish rubbish?
Storbacka, Kaj
2014
Perceived buyer confidence in buyer-supplier relationships
Chao, Emmanuel
;
Kato, Mshumbusi Paul
2012
Conceptualization and measurement of key account management orientation
Gounaris, Spiros
;
Tzempelikos, Nektarios
Author
1
Kowalkowski, Christian
1
LaPlaca, Peter
1
Lings, Ian
1
Mainela, Tuija
1
Makkonen, Hannu
1
Merz, Russell G.
1
Montella, Massimo
1
Nenonen, Suvi
1
Nordin, Fredrik
1
Nätti, Satu
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