Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/58196 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Issue:] 1 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2012 [Pages:] 21-41
Verlag: 
Freie Universität Berlin, Marketing-Department, Berlin
Zusammenfassung: 
Drawing from relational exchange, dependence, and agency theories the authors explain that it is not only the type of governing mechanisms but also the proper sequencing of them that improves a manufacturer-distributor relationship and performance. Dependence affected relationship continuity positively. Monitoring affected the second order relational norm construct, comprising information sharing and flexibility, positively. Relational norm positively affected relationship continuity. Dependence, relationship continuity, monitoring, and relational norm affected distributor performance positively.
Schlagwörter: 
agency theory
dependence
relational norm
monitoring distributor performance
relationship continuity
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