Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/58197 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Issue:] 1 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2012 [Pages:] 42-53
Verlag: 
Freie Universität Berlin, Marketing-Department, Berlin
Zusammenfassung: 
Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion of the concept of price satisfaction especially from the supplier's perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a supplier's point of view. We argue that like in consumer markets, industrial suppliers' satisfaction related to price is a higher order construct with many dimensions and that price satisfaction influences the industrial suppliers' relationship performance.
Schlagwörter: 
price satisfaction
relationship performance
B2B
suppliers
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