Abstract (Translated):
This paper focuses on the problems posed by the uniform price and market cream skimming in a context in which the incumbent is restricted asymmetric prices and products and analyzes the risks of a graveyard spiral process. We point that the price elasticity of demand, the brand loyalty and the adoption of policies promoting competition in the long term versus short-term approach can mitigate the financial problems of the universal service obligations (USO). Also, with the same objective we examined the role of a hypothetical relaxation of the universal postal service standards in the current context of rapid replacement of traditional mail by modern telecommunications.